A Note to Our Founding DMC Partners

Altura Travel Group is still in its first year as a startup business. We are building the foundation for what I believe will become a new model for DMC representation.

Over the past three months, significant time has been invested in building the underlying infrastructure to create a scalable platform that empowers global DMCs. Altura systems now include:

Altura Engine™ automation
Project Builder structured briefs
CRM integration
Automated partner reporting
Trade Hub knowledge platform

The Altura Engine™ is powered by a Large Language Model (LLM), a sophisticated type of artificial intelligence accessed via an Application Programming Interface (API).

This page outlines the strategic roadmap for the coming years.

What matters is that you understand the direction Altura is heading and whether you would like to be part of that evolution as we grow together.

The Ecosystem Model

The Altura Network

At its core, DMC representation connects destination specialists with the travel designers who create client journeys.

Altura Travel Group takes this fundamental goal and elevates it into a highly connected ecosystem. We are building a unified bridge between the ANZ market's premier travel designers and a curated portfolio of global destination management companies.

By placing the Altura Engine™ at the centre of this network, we standardise the briefing process and automate the heavy lifting. This ensures that every partner, whether in a major global hub or a boutique destination, is empowered with enterprise grade technology to seamlessly receive and process new business.

Travel Designers
(Australia and New Zealand)

Altura Engine™ and Project Builder
Briefing, Workflow, and Reporting

Global DMC Partners
Vietnam, Morocco, Türkiye, India, and South Africa

Why This Matters: The Altura Engine™ revolutionises how we connect you with the trade. As the number of travel designers using the system grows, enquiry volume and market intelligence increases exponentially for all participating DMC partners. You are plugged into a powerful ecosystem that actively drives growth.

The Paradigm Shift

Giving back TIME to the industry

When launching Altura, I hit immediate barriers: entrenched legacy relationships between Tour Operators, Wholesalers, travel designers, and DMCs. Even when a great lead was secured, it sometimes fell down due to the slow pace of manual quoting or human errors.

I realised we needed more than just traditional representation. The Altura Engine™ is the ultimate selling tool designed to overcome these barriers, giving back hours and hours of TIME to the industry.

The Old Model

Scattered email briefs and inconsistent formatting
Slow, manual quoting processes causing delays
Human error, missed briefs, and quality assurance issues
Itinerary quotes not designed for the final output to reflect the client's brand

The Altura Platform

Structured itinerary briefs via Project Builder
Automated quote delivery via the Altura Engine™
AI Enhanced Briefs: The tool scans enquiries to instantly generate a shell itinerary with suggested accommodations and inclusions, getting the ball rolling even faster
Quality assurance guaranteed and tailored, branded itinerary outputs delivered

Execution Plan

The Strategic Roadmap

Our working roadmap as we transition from a boutique representation model toward a scalable platform connecting DMCs and travel designers.

⚙️ Growth Stage

Phase 01 · 2026

Foundation

Build internal capabilities, launch core infrastructure, validate workflows, and grow the portfolio of quality DMC partners. Staffing includes a MICE contractor and an Altura coordinator.

Altura Engine™ Launch

Automated quoting workflows powered by AI automation.

Core DMC Portfolio

Scale to 10 to 15 vetted DMCs. Focus on rigorous qualification and onboarding.

Competitive Financial Advantage

Partnership with a global financial company to empower DMCs with currency hedging and forward contracts to invoice in AUD and NZD.

Altura Insider

Quiet launch recruiting 15 to 25 elite travel designers to pilot the Altura Insider loyalty program.

System Integrations

Initial API connections scoped for CRM systems (Ezus, Wetu, WeTravel) and API connectivity to cloud image libraries. Develop the scope and planning for the SaaS platform.

Master Excess Layer Insurance

Initiate planning for Master Excess Layer Insurance top up opportunities for the global portfolio. Enable top up insurance to $10M or $20M taken out on specific trips for major global industry companies.

🌐 Solidification Stage

Phase 02 · 2027

Network Effects

Expand the DMC network and test SaaS and API features.

Portfolio Expansion

Scale to 15 to 30 or more DMCs, adding specialist categories like MICE, Dive, and Extreme Adventure.

External SaaS Pilot

Pilot external SaaS functionality.

Bedbank Connectivity

Scope the potential to integrate with a major bedbank OTA, for example Expedia or Booking.com. API connectivity to give DMCs competitive quoting for certain accommodations where OTAs hold market power.

Altura Trade Events

Host Altura trade events nationally in Australia and New Zealand, serving as a roadshow of the Altura global DMC portfolio.

Altura Insider Expansion

Scale the Altura Insider Network to 100 or more engaged designers with robust value add and potential Famil programs.

🚀 Aspirational

Phase 03 · 2028+

Platform Scale

Global expansion.

Global Distribution

Enter North America and EMEA travel trade industries to offer the proven, technology empowered DMC portfolio.

Universal API Connectivity

Full stack integrations across major enterprise CRM and ERP systems.

Intelligence Layer

Deploy AI driven analytics to provide predictive performance and trend insights across the partner network.

Altura Insider Expansion

Grow the Altura Insider network to 500 or more top tier designers globally.

Altura Trade Events

Expand Altura trade events globally.

An Invitation to Grow

I would love for you all to come on this journey. I am exceptionally confident of a strong return on investment. The foundation has been set; the key to scale is automation, which is now well in place, and our promotional efforts will now be stepped up considerably.

I have heavily researched this approach, spoken with industry tech leaders and outside executives, and provided a demo model for trial. The feedback has been overwhelmingly positive. However, if the Altura model does not fit your growth strategy, I completely understand. There must be mutual synergy.

As founding partners, your feedback is extremely valuable. I welcome your input as we refine this model together.

DMC Representation Reimagined