ANZ Market Endorsement and DMC Governance
The Elite Network Benchmark.
Representation is an endorsement of quality across the outbound spectrum. Entry into the Altura portfolio is governed by a rigorous assessment of technical infrastructure, on ground operational depth and service excellence.
The ANZ Market Demands More.
Australia and New Zealand represent one of the world's most discerning outbound travel markets. With twelve point six million international trips taken by Australians in 2025 alone, and sustained growth projected to 2030, the demand for quality ground product has never been higher.
But ANZ travel professionals across wholesalers, tour operators, OTAs and high end designers operate differently. They are thorough. They verify. They follow up. Their professional reputation travels with every recommendation all the way to the ground operator.
This is why Altura exists. We bridge the gap between exceptional DMCs and a trade that expects exceptional standards. Not just in product, but in communication, transparency, technology and on ground professionalism at every level.
Brett Harvey, Founder, Altura Travel Group
- Proactive sales advocacy and strategic market pitching tailored to partner positioning across all trade sectors
- Direct representation and active engagement across premium ANZ wholesale and distributor networks
- The Altura Engine™ providing speed and accuracy in DMC quote development and branded itinerary delivery
- Active brand advocacy and comprehensive Trade Hub visibility
The Australian Legal Framework.
Non Delegable Duty of Care
Under Australian Consumer Law, an Australian tour organiser cannot contract out of their responsibility to ensure a traveller is safe.
If a DMC's guide or driver is negligent, the Australian court often holds the Australian wholesaler or tour operator liable. To protect themselves, Australian buyers demand that their DMCs carry high limit insurance that acts as the primary financial shield in an Australian court.
Claim Process Flow
Incident Occurs
Wholesaler Sued
Damages Awarded
Policy Responds
"Australian courts award damages based on Australian standards for medical costs and wages. Local minimums are irrelevant to the settlement amount."
This is why Altura requires a minimum of one million dollars USD, with ten million plus strongly preferred. It is not an arbitrary number, it is the cost of doing business safely in Australia.
The Altura Engine™
Every Altura partner gains access to our proprietary automation architecture. It assists in the development of quality DMC quotes with unparalleled speed and accuracy while delivering professionally branded itineraries to clients.
Significantly accelerating the quote development cycle and increasing accuracy allowing your team to focus on experience design rather than manual formatting.
Production of digital itineraries written in Australian English precisely formatted for delivery to discerning wholesalers and distributors.
The Standards We Set Together.
B2B Integrity
Genuine B2B operators with clear net pricing and dedicated processes for wholesalers and distributors, with no consumer direct conflict.
Digital Presence
A current, credible, professionally presented online presence is essential for due diligence from ANZ tour operators and designers.
Insurance Benchmark
Coverage from a globally recognised insurer with a minimum of one million USD public liability, ten million plus strongly preferred.
Full Spectrum Capability
Capacity to serve FIT, wholesaler series, incentive groups and specialised educational or sports tours with consistent operational excellence.
Operational Infrastructure
Proven in country staff capabilities including professional guide networks, modern vehicle fleets and responsive local logistics teams.
Sustainable Travel
Holistic sustainability policies spanning environment, community and animal welfare. Formal accreditations are highly regarded as evidence of commitment.
Essential Criteria
Thorough assessment of licensing, safety and SOPs. A detailed submission signals a professional culture and readiness for the ANZ trade.
What a Great Partner Looks Like.
The partners we are most proud of share qualities that no vetting form can capture but reveal themselves quickly in operation.
They do not wait to be chased. They flag issues early and treat our trade partners like valued collaborators.
Building a market presence takes time. Successful partners treat this as a multi year investment in quality and relationship depth.
We Back Ourselves
Our partnership model is performance backed. We set real booking targets across all trade sectors and if we miss them our retainer reduces. We commit to ANZ growth.