Elevating the Standard
Agency News & Updates · January 9, 2026
Elevating the Standard: Introducing the New Altura Trade Hub
By Brett Harvey
For the past 25 years, I have watched the travel trade landscape evolve. While the appetite for unique, immersive destinations has grown, the operational friction of booking them has often remained stuck in the past.
Fragmented communication, varying safety standards, and the sheer administrative weight of translating raw DMC data into client ready proposals have long been pain points for Australian and New Zealand travel designers.
Today, I am proud to announce the launch of the revamped Altura Travel Group digital experience and the official opening of the Altura Trade Hub. We have not just updated our look, we have engineered a command centre for destination management.
How to Request Trade Hub Access
Watch this 60 second guide on how to find the request form and secure your member password.
Moving Beyond "Representation"
Traditional representation often stops at introductions. You get a contact, a handshake, and then you are left to navigate the operational complexities alone. Our new platform is built on the belief that representation must be functional. It must solve problems, reduce risk, and save time.
Inside the Trade Hub
The Hub is a secure, password protected portal designed exclusively for our verified trade partners. It is an operational toolkit built for efficiency.
- The DMC Vetting Index: Access complete dossiers, insurance certifications, and safety logs.
- Sample Itinerary Vaults: Creative frameworks for idea generation and pricing benchmarking.
- The DMC Project Builder: Standardised capture of budget and style to eliminate delays.
- Financial Toolkit: Resources regarding foreign currency hedging to protect margins.
The Quote Transformation Service
Perhaps the most significant addition to our offering is the Quote Transformation Service. When you book through an Altura partner, we now act as an extension of your team, transforming raw data into Client ready PDFs or System ready Copy Decks for your CMS.
Your Australian Based Destination Desk
While the tools are digital, the support remains personal. I invite our partners to explore the new site and request access to the Trade Hub.
Request Trade Hub AccessAltura Travel Group is your trusted partner in the Australian travel market, specialising in connecting exceptional global travel brands with local tour operators, wholesalers, and key industry stakeholders.


