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Media Release · Tuesday 27 January 2026
By Brett Harvey
"DMC representation has historically been about visibility. But the real challenge for the trade is operational. That’s the gap Altura was built to fill."
SUNSHINE COAST, AUSTRALIA – Altura Travel Group has today officially launched a new tech integrated representation model, reimagining how Australian travel professionals work with global Destination Management Company (DMC) partners.
Founded by industry veteran Brett Harvey, Altura moves beyond traditional sales representation by embedding quality assurance and operational logic directly into the quoting process. The model addresses one of the industry’s most persistent operational challenges: bridging the gap between functional B2B quotes and web ready, on brand B2C content.
At the core of the Altura model is a custom built workflow that reviews every DMC quote against the original brief before restructuring it into clear, client ready assets. This process reduces rework time from several hours to approximately 15 minutes, allowing Travel Designers to focus on selling rather than formatting.
| Output Type | Usage Case |
|---|---|
| Clean HTML Code | Ready to copy and paste directly into your agency website or CRM. |
| Structured Plain Text | Formatted for back end loading and itinerary building systems. |
| Editable Documents | Word and Google docs styled with your correct agency headings and brand language. |
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Read the full coverage in the trade press:
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