DMC Representation
Reimagined
A proposal to position Earthen Experiences as the definitive Indian partner for the Australian and New Zealand travel trade.
Your Australian
Market Partner
Altura Travel Group provides strategic market development for premier Destination Management Companies entering the Australia and New Zealand travel trade landscape.
We're your Australian Operational Hub: combining tech-forward infrastructure with solutions-focused advocacy. We provide audit-led verification, system-ready digital assets, and proactive partnership management that eliminates administrative friction.
As your dedicated selling agent and high-touch representation firm, we provide the active advocacy required to convert market interest into confirmed bookings.
Brett Harvey
Founder & DirectorWith over two decades in the travel industry, including extensive product development across Asia and the Subcontinent, I possess a deep understanding of the complexities of selling India to the Australian consumer.
"For 25 years, I have worked within these major operators. I know their pain points. They want to work with DMCs like Earthen Experiences, but they need someone to bridge the operational gap. That is the role of Altura."
Read Full Bio →Market Development
Beyond Existing Distribution
The Australian-India travel market has hit a new zenith. With ~549,000 trips in 2024, volumes have surged 16% YoY. Post-pandemic travelers are seeking deeper cultural immersion, moving beyond the "Golden Triangle" bus tours toward experiential, sustainable, and authentic journeys—exactly where Earthen Experiences excels.
The gap isn't product quality; it's the absence of on-the-ground advocacy. Specialist wholesalers, emerging tour operators, and bespoke travel advisers won't switch DMCs based on a brochure alone. They need local operational support and someone who removes the friction of change.
That's Altura's role.
Market Intelligence: India 2024
India ranked as the 8th most popular destination for Australians in 2024, up 16% on the previous year.
Travel volumes have surpassed 2018-19 levels, demonstrating exceptional market resilience.
Australians stay longer in India than almost any other destination, driving high dispersal into regional areas.
Five Verticals Where
Earthen's Positioning Wins
We don't rely on scattergun marketing. Our strategy targets five specific segments where Earthen Experience's "Soul of India" approach creates competitive advantage.
Giants like Scenic and APT. Pitching long-term product development.
Players like TripADeal and Luxury Escapes. Targeting Flash Sales.
True wholesalers like Entire Travel Group and Wendy Wu.
Established touring brands like Intrepid and Bunnik.
Targeting high net worth FIT via TravelManagers and MTA.
The Trade Hub
As a current partner, Earthen Experiences is already integrated into our ecosystem. The preview below reflects your live positioning within the revamped 2026 infrastructure.
Open Live Portal →Quote Transformation
Administrative friction is a primary bottleneck preventing operators from onboarding new partners. We eliminate it by turning your quotes into digital sales assets.
The Friction Point
Raw DMC itineraries require hours of manual rewriting and reformatting to meet local standards before they can be entered into internal systems.
The Golden Triangle & Tigers
12 Days | System Ready HTML
Discovery Guide: India
This is a live preview of your destination profile in our 2026/2027 Discovery Guide—a key tool used by product managers to plan their inventory cycles.
India
Winter Window: October to March
Longevity & Wellness Immersions
In 2026, India is the global leader in "Longevity Travel" and intensive "Panchakarma" detox programs. Strategic design now uses wellness anchors like Rishikesh or Kerala as 7 day itinerary bookends. Beyond traditional sightseeing, high-net-worth clients are requesting deep Ayurvedic immersions that provide a transformative ROI on their time.
Regions & Highlights
- Varanasi: Moving beyond the simple boat ride toward Private Aarti Ceremonies and stays at heritage riverfront havelis like BrijRama Palace for a controlled luxury environment.
- Rajasthan: The iconic Golden Triangle remains essential, but requires 12 month lead times for heritage palace availability.
- Agra: The spectacular Taj Mahal, soul stirring and spectacular.
- Ranthambhore: Wildlife haven for Bengal tigers, hyenas, and historic 10th century forts.
Climate & Seasonality
Dry, cooler weather from October to March. Monsoon hits June to August, easing in October and November. Prioritize afternoon flights in mid-winter to avoid fog.
- The Fog Pivot: In December and January, allow significant buffer time in North India for morning fog delays; avoid tight connections before 11:00 AM and prioritize afternoon transit.
- Wedding Season Alert: Peak "Auspicious Dates" in November, February, and early March can see Rajasthan palaces 100% booked. Secure blocks 12 months out.
- Visa Pro Tip: E-Visas are available for 30 days, 1 year, or 5 years. Remind clients that a physical print-out of the ETA is mandatory at many Indian airports.
Culinary Pillars
- Thali: Sampler platters featuring vegetables, lentils, and bread.
- Jalebi: Sweet, spiralled treat soaked in saffron syrup.
- Chai: Black tea blended with cloves and ginger; a national ritual.
Tier 1: Priority Partner
Legacy Agreement: Designed for priority destinations requiring active advocacy, unlimited digital support, and guaranteed return on investment.
Operational Engine
- Unlimited Quote Transformation: 24-hour turnaround priority for all itinerary requests.
- Full Itinerary Vault: 10+ pre-built, system-ready products showcasing Earthen's breadth (Wildlife, Spirituality, Heritage, Culinary).
- Premium Trade Hub Profile: Featured placement with complete operational dossiers, direct booking links, and downloadable compliance documentation.
Active Advocacy
- 20+ Monthly Touchpoints: Direct relationship management with target accounts.
- Regular Altura Journal Features: Editorial content positioning Earthen Experiences as a thought leader in authentic Indian travel.
- Targeted Email Campaigns: Quarterly product launches distributed to 1,200+ qualified Australian trade contacts.
Reporting & Strategy
- Quarterly Detailed Report: Booking trends, quote conversion rates, competitive intelligence, and product development recommendations.
- Trade Hub Traffic Data: Profile views, itinerary downloads, and engagement metrics.
- Market Feedback Loop: Direct operator insights on pricing, product gaps, and emerging demand patterns.
- Proactive Pitching: We identify opportunities and present Earthen's solutions before operators issue RFPs.
Commercial Schedule
(GST Exempt)
-
Commission
2% on NETT Land Value (Excludes flights/taxes)
- Initial Term 12 Months (Exclusive)
-
Invoicing
Retainer: Monthly in Advance Commission: Upon Travel
Performance Guarantee
We operate on a performance-backed model. We don't just promise growth; we contractually guarantee it.
$180,000 AUD (Benchmarked against India)
If Altura fails to meet the target by Month 12, the subsequent term retainer reduces to $750/month until the cumulative target is reached.
- Altura Responsibilities: Deliver contracted priority advocacy; maintain premium Trade Hub infrastructure; execute quote transformations within 24 hours; and provide strategic quarterly market feedback.
- Partner Responsibilities: Maintain professional digital assets and an up-to-date website; respond to priority quote requests within 24 hours; provide market-competitive pricing; and maintain all required local operating licences and insurance.
The Performance Guarantee shall not apply if the target is missed due to:
- Force Majeure: Natural disasters, pandemics, war, or political instability affecting travel to the destination.
- Partner Non-Performance: Failure to respond to quotes within 24 hours, pricing consistently 20% or higher above regional market competitors, or loss of required insurance/licences.
- Partner Request: Any period where the Partner requests a pause or reduction in advocacy activities.
All IP created by Altura (System-Ready digital assets, HTML itineraries, Project Builder formats, Discovery Guides) remains the sole exclusive property of Altura Travel Group.